Kanye West says he's selling Balenciaga, Adidas, and Gap hoodies for $20 after the companies all cut

Ye, formerly known as Kanye West, says he's selling Balenciaga, Adidas, and Gap hoodies for $20, in a video published by celebrity news site X17.



The rapper-turned-fashion designer gave a tour around his Los Angeles workshop, where ten employees can be seen working with sewing machines. Hundreds of garments are hung on rails, or laid out on tables and across the floor.


Many of them are labelled with his "Ye24" campaign, as West also confirmed he will run for president once again in 2024 . It is unclear if the fashion houses' hoodies are part of this, or a separate endeavor, as they are unbranded. Ye said: "I cut up 100 hoodies" from Yeezy, Balenciaga, Gap, and Adidas, "and everything we do is going to cost $20." The companies all cut ties with Ye in the wake of his antisemitic comments last month, with Adidas consequently halving its 2022 earnings forecast. 


The German sportswear company also said it will sell more Yeezy designs under its own Adidas branding, because it still owns the copyright, not Ye. Explaining the thinking behind the $20 hoodies, Ye said: "We need to make sure everyone receives the same level of cuts, the same level of food, same level of water, same level of education."


Read more here: https://www.businessinsider.com/kanye-west-says-selling-balenciaga-and-adidas-hoodies-for-20-2022-11

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